Sunday, October 5, 2008


I've been playing around with my logo and have tried to clean it up a bit. I think these are working better than before. I like the brown with its earthy feel, but the different background colors make it easier to distinguish between the different varieties.

For the secondary element on the packaging I want to show loose leaf tea to show the organic, natural aspect of the product as a selling point. At first I thought an illustrative outline pattern of the tea itself, or a monochromatic photographic image of the scattered tea. I will post my sketches once I can get to a scanner. I was browsing some Chinese and Japanese tea packages and designs for a little inspiration when I came across the packaging below, which is similar to what I want to do (in how they display the loose leaf tea) and I would definitely buy this tea because it looks so cool!

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